How to Use AI in B2B Event Planning and Engagement

Artificial Intelligence (AI) is changing the B2B event planning and engagement journeys, allowing businesses to plan smarter, more personalised, and more efficient events. By automating major tasks, offering personalised experiences to attendees, and providing valuable insights through real-time analytics, AI helps organisers create events that are not only memorable but also highly effective. With advancements […]

5 Reasons Why the Impact of B2B Events is Rising on Business Expansion

In the U.S. alone, over 1.5 million B2B companies participate in trade shows annually. Why? Because these events provide a platform for businesses to meet potential clients and partners face-to-face. Personal connections are invaluable, and nothing beats shaking hands and having a real conversation B2B events are thus becoming more andmore important now than ever […]

Integrated Ticketing Systems to Simplify Event Logistics

Coordinated ticketing systems have brought about innovations in organizing and managing events, including pre-and post-ticketing event solutions. With the global market for online event ticketing projected to reach USD 82.23 billion in 2024, the importance of leveraging technology to enhance attendee experiences cannot be overstated​. We should now look at how these systems help ease […]

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